Socialnomics: Do you think social media is a fad?

There are many sharp librarians and educators who are still not convinced there is value in social media and web 2.0 activities. If you are reading this blog, chances are you aren't one of them. This insightful video says it all: The communication paradigm is shifting. The tectonic plate of communication is moving slowly and about to erupt to dishevel all those caught on the fault line.

When we were young, my mother would say, "No news is good news." We operated on the paradigm that you got a call, if something was wrong. Now people say, "I haven't heard from them in days. I wonder if something is wrong." In the age of cell phones, email, TweetDecks, and bombarding info, it is time to admit that the paradigm has shifted. Social media has won. Learn to swim or be eaten by the sharks.